Target: Tourists
According to NJBiz.com, the number of tourists in NJ rose 6% in 2007! So maybe residents are bailing out of living in NJ, but it seems people love to come here to play! I know when I left the state for about 8 years, I missed the shore – the boardwalks, beaches & fun summertime activities. While 22% of the tourists came from within NJ itself, people from NY, PA, MD and even South Carolina enjoyed taking the summer vacations on the Jersey Shore!
If your business can benefit from the increase in tourists in the Garden State, now’s the time to act. The busy summer months are approaching & businesses from Sandy Hook to Cape May will be competing for their vacation dollars. Why not get yourself out there & introduce yourself to them BEFORE they even get here? Video on your website and targeted video mailers can entice these vacationers to come to YOUR hotel/bar/restaurant/amusement park/etc. Why not get together with area businesses & create an all-inclusive DVD that highlights your street/block/town?
Video shows you care and that you are waiting for THEIR business. These days people are getting wary of places found online. A good description and a photo taken in the best light can make event the shadiest of places look great on the internet. But a video shows VALUE. If you took the time, energy & money to create a video, you must have something worth seeing. Show your customers that you value them and target the 2008 tourists on the Jersey Shore!
technorati tags: travel, tourism, tourists, video, mailers, webmercial, direct, mail, jersey, new, jersey, nj, jersey, shore, beaches, boardwalk, hotels, motels, restaurants, promotions, adveritisng
I wanted to add a follow up to this post. I just read an article on PRWeb.com about how the travel industry should start to embrace online video. http://www.prweb.com/releases/2008/04/prweb867584.htm. One thing they mention is how so many video sharing sites have travel sections that are full of user-generated video, but not a whole lot of professional videos created by the travel industry. This amazes me – if travel videos are so popular, why don’t more people in the travel industry take advantage of this dynamic medium? I f you are in the travel industry, NOW is the time to start working with video marketing!