Video Spotlight: Orientation Videos
If you are faced with the challenge of a growing business, and need to rapidly hire new employees, how can you be assured that all employees enter with the same understanding of your company and knowledge of what is expected of them? Bucks County Electric Works in Pennsylvania & New Jersey found a solution. With the help of E Video Productions, they created an Orientation Video that has the right mix of an introduction to the family-owned business and a professionally produced video that is easy to watch.
The important thing to think about when creating this video was how important FAMILY is to BCEW. The company is run by a father & his two sons, and that was important for them to present to the new hires. They wanted to make sure each new hire understood who is in the management team and what their roles are. However, while the guys were all excellent electricians, they were not actors, and sometimes had a difficult time memorizing scripts or reciting the information on cue. This is a common worry that people have when they know it’s important that they appear in the video, but they are not sure if it will look polished enough. That’s where E Video Productions stepped in and helped to round out the video with professional voice over. It is important to keep the audience engaged throughout the entire video, as every piece of information is necessary for them to know before going out in the field. We were able to keep their interest and keep the consistency of the family owned business throughout the entire project.
